Innovative & Creative UX/UI
The largest of the Big Four accounting, auditing, and business consultancy firms, PwC is a global network of more than 200,000 people in 158 countries. Dating back to 1849, PwC today serves clients in sectors ranging from aerospace to healthcare, from charities to utilities.
To maintain its position as a leading business services provider, PwC created New Ventures, a software-as-a-service (SaaS) incubator to help identify new business opportunities and unlock value. Given the task of translating opportunities into viable products, New Ventures set about creating a portfolio of software products for medium and large enterprises.
What They Needed
As PwC ramped up their New Ventures initiative, they needed highly experienced product strategists, product designers and creatives with deep experience in all aspects of developing products from concept to launch to help actualize and launch their maiden voyage platform.
PRDXN dropped in a highly-efficient, senior team to integrate with PwC business owners, product leads and development teams to work through all phases of product development including strategy, product validation, concepting, design and prototyping. We also worked closely with the engineering teams through the development process to provide ongoing creative iteration support through the platform launch.
The biggest achievement for this engagement was Trust. Trust that PRDXN is a reliable, adept and nimble partner that can be relied upon to provide creative, product and development services in an enterprise dynamic environment. Trust that PRDXN can quickly integrate with our partners teams, provide solutions and adjust focus, competencies and resources as dynamic projects require.
The first New Ventures project was PwC’s Digital Platform for Franchises, a tool that helps solves one of the franchise business biggest challenges. The Franchise arena counts for an enormous sector of total businesses and revenue but has fundamental marketing challenges. The Digital Platform for Franchises is now a flagship PwC product and a viable model for the development of future products and platforms. As a trusted partner, PRDXN continues to support product and platform development at PwC.